Tropical prints, temporary glitter tattoos, halter tops — ever wanted to relive those early aughts fashion choices judgment-free? Enter “coconut girl,” a made-for-summer aesthetic that took over TikTok in summer 2021 Awesome black Vegan Zombie Must Eat Grains Shirt . Like many current what’s-old-is-new-again fashion trends such as Juicy Couture tracksuits and low-rise denim, the movement brings us back to 2000s style with its flowy skirts and beaded necklaces. Think early 2000s Rihanna with splashes of Blue Crush and The O.C. But after the aesthetic took off last summer, Polynesian creators quickly pointed out that the term “coconut” is a slur in Pacific Islander culture. Of course, the clothing itself is a nod to Y2K beachwear, but that too got its inspiration from islanders (see: hibiscus-patterned dresses and shell necklaces). So, this summer, when you’re channeling your inner Marissa Cooper, it’s vital that we keep these origins in mind. And so, without further ado, here’s more on the Y2K beach girl aesthetic, plus where to shop the trend.
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What is the Y2K beach girl aesthetic, and where did it come from? A beach girl is breezy, bright, and reminiscent of the early 2000s Awesome black Vegan Zombie Must Eat Grains Shirt . Full of pastel pinks, blues, and yellows, this aesthetic brings Y2K to the beach. With some Floridian influence, it has also been dubbed the “Key West kitten aesthetic.”Though new to some, this style was first popularized years ago, notably in T.V. shows and movies that are set near the beach, such as Aquamarine (2006) and H20: Add Water (2006-2010). Thanks to the style’s renewed popularity, the Y2K beach girl aesthetic is a Gen Z-favourite summer micro-trend. Compared to mainstream trends that typically stick around for three to seven years, a micro trend stays “trendy” for only a few months. A word of caution: the fleeting popularity of micro trends can contribute to overconsumption, as people often stop wearing the clothes once the trend cycle ends. A way to combat this is by shopping more intentionally: buying something because you like it, not just because it’s trendy, and shopping more sustainably by thrift shopping.
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