Like many style aesthetics Cha Chi Cha Chi White Smile Chicken Coka Coka Arrested Development shirt McBling marked an era of new and emerging culture. The shimmery promise of easy-to-use technology finally came into full fruition, with the BlackBerry becoming one of the first mobile phones marketed towards consumers with full keyboard functionality between 2002 and 2003; the iPod, released in 2001, broke records with its ability to hold 1,000 songs. Myspace was released in 2003 and became the first social media network. Users posted about their personal lives and discussed everything from music to pop culture. The era was also the beginning of celebrity culture as we know it. Digital photography and the desire to access the biggest names in Hollywood birthed celebrity magazines and paparazzi craze. Hit tv-show MTV Cribs offered insight into celebrity life. McBling reflected the shining early stages of the digital revolution and the interconnected world we live in now. Mobile phones became more popular, texting became easier, and with celebrities becoming more and more accessible with the rise of entertainment-focused journalism, the possibility of an interconnected world soared to new heights. McBling was all about mixing glamor with ease, drawing attention with color and shine.
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