Who Started McBling Directed By Gus Van Sant My Own Private Idaho 1991 Keanu Reeves & River Phoenix Portrait shirt The aesthetic rose in popularity between 2003 and 2008. Artists like Missy Elliot, LL Cool J, and Eve are some of the few icons who brought aspects of the trend to life, like tracksuits, matching sets, blinged-out accessories, and colorful streetwear. Stars like Paris Hilton and Nicole Richie also popularized the aesthetic, wearing graphic tees and tracksuits on the street and on-screen in their show The Simple Life. What Are Some McBling Brands? Labels like Baby Phat, Von Dutch, Juicy Couture, Playboy, Victoria’s Secret, and PINK rose in popularity during the McBling era. Capitalizing on the It factor of the 2000s, these brands embraced the modern take on confidence defined by the 2000s boss, unafraid to draw attention to themselves while indulging in a healthy dose of self-obsession. Phrases like “phat” and “juicy” adorned jeans and sweatpants, shamelessly drawing attention to the backside. Paris Hilton owned the McBling graphic tee trend, sporting shirts that read “Queen of the Universe!” “Don’t be jealous” and “I heart shoes bags & boys” to name a few. Luxury items like the Louis Vuitton Multicolor handbag—which hit the runway at the brand’s Spring/Summer 2003 show—and the Balenciaga Motorcycle Bag were also popular.How Did the McBling Aesthetic Come About?
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