This week, Jenner is back The Catch of the Year shirt . at it again with yet another dramatic shoe switch-up. This time, she is championing the return of a classic grunge staple. The supermodel hit the town in Manhattan last night, stepping out in Dr. Martens’s lace-up oxfords, those chunky creeper soles adding a touch of punk to her chain print Balenciaga turtleneck dress. The low silhouette is more refined style than the popular combat boot, and completely changed the feel of her mini dress. (Had she worn, say, daintier sandals, the ensemble would have read more fancy, less cool.) Her sleek By Far shoulder bag added a modern
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It girl touch The Catch of the Year shirt . So, the takeaway: when slipping on shoes to head out the door, perhaps put down the obvious choice, and try on the most polar-opposite pair possible.The common refrain among digitally native brands is that brick-and-mortar stores are a relic. Who needs a lease when you can order everything online? Upon walking into La Ligne’s first shop, on Madison Avenue, you half expect its founders, Meredith Melling, Valerie Macaulay, and Molly Howard, to say they felt similarly when they launched the elegant essentials line, back in 2016. But a permanent store (or a few!) was always in their plans. Maybe it’s their deep experience in the fashion industry that stopped them from writing off “traditional” retail, like so many of their direct-to-consumer peers: Melling and Macaulay met as Vogue editors, and Howard led business development at Rag & Bone.“The great thing about being direct-to-consumer is that you have so much data on your customer—who she is, where she lives, what she buys,” Howard says. “You really get to know them, but it’s still behind a screen. It’s great to get feedback in an e-mail, but it’s different hearing it in person. That’s the gift of having this physical space.”Their new, 650-square-foot shop is opening today on Madison Avenue (in the same building as the Mark Hotel), and it feels more like a well-decorated studio apartment than an Upper East Side boutique. “We didn’t want it to feel too precious or too sterile, so you can actually sit back and relax,” Macaulay says. That feels-like-home sensibility is something they’ve picked up on through years of hosting trunk shows around the country—from New York to San Diego to Dallas to Chicago—in which the trio arranges panels, lunches, or cocktail parties–slash–shopping events. It’s something of an old-school model, but in an age of digital-everything, it’s resonating for La Ligne; as Melling tells it, their label has been “built by their community.”
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